Search Engine Marketing – Understand the Visitor Perspective


An important factor in search engine marketing success is to feel empathy for your target market audience. You need to understand how the typical web surfer in your niche market uses the search engines. When you do you will be able to effectively connect with and keep those users.

Below are the steps that a web surfer will take in a typical search.

  1. Searching for an answer, information, or a solution in an area of interest. In search engine marketing terms, you need to identify a group of people who are searching for the same types of information. This is your target market. And the more defined you can make this the better.
  2. The user formulates their need into a string of words or a phrase. This is the query. For search engine optimization purposes you need to know what these phrases are, as these are your keywords. You need to research into your market to identify keywords that have enough search volume, an acceptable amount of competition and are commercially viable. These are your Gold Star Keywords.
  3. The query is then executed at a search engine where a list of results are shown. The search engines use an algorithm of many variables to determine which sites are displayed on the first page of results. For search engine ranking optimization you need to consider as many variables as possible. With experience you will be able to optimize for more and more factors.
  4. The user then browses the results and clicks on the one that is of most interest. Statistically the first search result receives 42% of the clicks. This is 3.5 times the number 2 position. In fact 90% of the clicks go to the results returned on the first page. So if you want organic traffic you must optimize your site to earn a first page ranking.
  5. Once at the selected site, the visitor will browse for the information or a link to the information they were seeking. If they don’t find what they were looking for they will return to the search listing or start a brand new query with a different set of keywords. If the content of your site doesn’t match the keywords your visitor will quickly leave never to return.

Traffic is no good if the visitor doesn’t take the action you want them to.

Too many websites are built from the website owner’s perspective. The successful websites are built with the customer perspective as the main focus. Keep this in mind and your results will get more positive.

Keyword Meta tags don’t matter


You might be surprised to learn that Matt Cutts, who works for the Search Quality group at Google has most recently come out with comments about meta tags or more specifically “keyword” meta tags and stated “Google does not use keyword meta tags” in their rankings.

For the longest time many SEO professionals pounded the desk suggesting that keyword meta tags were critical for any SEO campaign.


According to most SEO Companies, Google has for many years completely ignored this tag which has made the use of this meta tag completely pointless.

We have definitely utilized the keyword meta tag and we will continue to do so. It is not that we believe that this meta tag would help us in the rankings, rather we have used it to define the theme of each page that we publish. So, although Google has stated that they do not utilize the keyword meta tag, we have still found much use for it.

Usually when speaking to anyone with any knowledge of SEO, they will go over a list of important factors to complete when working on a SEO campaign. One of the first things we hear many SEO companies speak about or write about is the importance of keywords in the keyword meta tag. This might be a warning to those that are looking for the experienced professionals who actually know SEO and focus not only on “onsite Optimization” but “offsite optimization” or link building as well. I have included the Matt Cutts Video in this post about Google’s complete lack of interest in the keyword meta tag, you can read more about their disinterest in the keyword meta tag here on their very own Webmaster Tools blog.

So why would Google disregard the keywords meta tag anyway?

It started several years ago when the meta tag was actually abused by many website owners. If Google strictly followed the keywords in the meta tags, than it would be easy to mislead or misdirect the search engines. Google has probably one of the most elaborate and complex algorithms for their search results which has made them a market leader in search. So it is going to take much more than meta tag to throw them off course.

Even though Google has stated that they ignore keywords, we will continue to use this meta tag as previously described. It gives us direction for each page that we produce and keeps our entire campaign organized so we find it very useful even if Google does not. However, when you are talking to that next search engine optimization sales representative or SEO Company that goes through their thorough process of search engine optimization, you might ask,”How important is the meta tag keywords for a SEO campaign?” You might just be talking with one of those that is not in the know and this would be a good way to find out!

5 Quick Ways to Promote Your Website


If you are trying to get more visitors to your website, there are many different approaches you can take.

You can direct traffic through links, increase your search engine rankings and gain organic traffic or pay for ads through banners or AdSense.  Increasing your website traffic is great but you first need to understand what kind of traffic you want.

Here are some questions you need to ask yourself about the kid of traffic you are looking to get:

  • Are you trying to just increase your overall visitors or do you want people who are looking for your products or services?
  • Do you want the visitors to be new?
  • Are you reaching out to existing customers?
  • Do you want to pay for the traffic?

Once you realize the type of traffic you are looking for, you then can start planning your strategy to promote your website.  There are hundreds of techniques to driving more visitors to your website.  Each method has its pros and cons.
Here are 5 quick ways to promote your website and gain more traffic:

1.) Article Directories:

You may have heard about people using article directories to build back links to their website to support their search engine optimization campaign.  Article Directories are a great way to build credibility, improve your SEO campaign and drive traffic to your website.

2.) Blog Comments:

These are great ways to interact with other people in your industry.  You can use blog comments to communicate your thoughts and opinions, prove your knowledge and drive drive people to your site.  All blogs allow you to use a link as the name you post your comment on.  You can chose two methods here, use your name for credibility or use a keyword you are trying to optimize for.  Whatever you chose, make sure you write a good comment that the owner of the blog is not going to think is spam.  Don’t just post a link to your website or say “nice post.”  Actually write something about the article and maybe communicate a similar experience.  Questions are also a great way to communicate with another blogger.  This method wont drive huge amounts of traffic but you will be sure to have a few clicks from curious people.

3.) Forum Posts:

A great way to promote your website is on a forum. Go out and find a forum that is industry specific, create a profile and start communicating.  Most forums let you have a signature where you can include a link to your website, blog or something you like.  You can also promote your pages through forum posts.  Ask people questions, promote your work or find a new strategic alliance with someone in your industry.  Forums are great for all of this.

4.) Blogging:

Probably the easiest way to promote your website is through writing blog articles about your products and services. Today, most companies have a blog to interact with their customers, communicate their strategies and drive traffic to their website.  Include links to different pages on your website throughout your articles. Remember, they don’t have to be long and they don’t have to be print quality.  Just get in there and write about something in your industry and include a link to your website. You may be surprised who reads it!

5.) Banner Ads:

There are thousands of websites that will sell you banner ads that link to your website.  Here you can promote special offers, your products or services. Create an attractive banner on a high traffic website is a great way to drive new visitors to your website.

Each method here for promoting your website will get you a different kind of visitor.  Whether you find someone looking for your products or services, someone who has or hasn’t been on your site before or even someone who will help you learn about your web design.  They are all great! You will be able to go through you analytics and learn from each one of your visitors.  Did they bounce?  Did they visit multiple pages?  Did they visit your contact page?  All of this information is invaluable as you will find out which type of promotion works best.


Like I said prior, there are hundreds of ways to drive more visitors to your website.

Posting links on social networking sites, social bookmarking sites, sending email blasts, posting your website on your building and other marketing pieces, hiring a SEO Company and paying for clicks through AdSense are a few more ideas.  The important thing is to keep trying.  Always promote your website through print, other online properties, social networking, emails and more.  The more you focus on promoting your website the more visitors you will ultimately receive.  Just remember to keep in mind the traffic you are targeting.  Each visitor is a little different and has a different reason for coming to your website.  Make sure you are promoting the right pages with appropriate links and are driving traffic from different mediums to different pages on your website.