An important factor in search engine marketing success is to feel empathy for your target market audience. You need to understand how the typical web surfer in your niche market uses the search engines. When you do you will be able to effectively connect with and keep those users.
Below are the steps that a web surfer will take in a typical search.
- Searching for an answer, information, or a solution in an area of interest. In search engine marketing terms, you need to identify a group of people who are searching for the same types of information. This is your target market. And the more defined you can make this the better.
- The user formulates their need into a string of words or a phrase. This is the query. For search engine optimization purposes you need to know what these phrases are, as these are your keywords. You need to research into your market to identify keywords that have enough search volume, an acceptable amount of competition and are commercially viable. Nickponte.com has a more in depth guide about search engine optimization specifically Hawaii SEO. These are your Gold Star Keywords.
- The query is then executed at a search engine where a list of results are shown. The search engines use an algorithm of many variables to determine which sites are displayed on the first page of results. For search engine ranking optimization you need to consider as many variables as possible. With experience you will be able to optimize for more and more factors.
- The user then browses the results and clicks on the one that is of most interest. Statistically the first search result receives 42% of the clicks. This is 3.5 times the number 2 position. In fact 90% of the clicks go to the results returned on the first page. So if you want organic traffic you must optimize your site to earn a first page ranking.
- Once at the selected site, the visitor will browse for the information or a link to the information they were seeking. If they don’t find what they were looking for they will return to the search listing or start a brand new query with a different set of keywords. If the content of your site doesn’t match the keywords your visitor will quickly leave never to return.
Traffic is no good if the visitor doesn’t take the action you want them to.
Too many websites are built from the website owner’s perspective. The successful websites are built with the customer perspective as the main focus. Keep this in mind and your results will get more positive.