If you are trying to get more visitors to your website, there are many different approaches you can take.
You can direct traffic through links, increase your search engine rankings and gain organic traffic or pay for ads through banners or AdSense. Increasing your website traffic is great but you first need to understand what kind of traffic you want.
Here are some questions you need to ask yourself about the kid of traffic you are looking to get:
- Are you trying to just increase your overall visitors or do you want people who are looking for your products or services?
- Do you want the visitors to be new?
- Are you reaching out to existing customers?
- Do you want to pay for the traffic?
Once you realize the type of traffic you are looking for, you then can start planning your strategy to promote your website. There are hundreds of techniques to driving more visitors to your website. Each method has its pros and cons.
Here are 5 quick ways to promote your website and gain more traffic:
1.) Article Directories:
You may have heard about people using article directories to build back links to their website to support their search engine optimization campaign. Article Directories are a great way to build credibility, improve your SEO campaign and drive traffic to your website.
2.) Blog Comments:
These are great ways to interact with other people in your industry. You can use blog comments to communicate your thoughts and opinions, prove your knowledge and drive drive people to your site. All blogs allow you to use a link as the name you post your comment on. You can chose two methods here, use your name for credibility or use a keyword you are trying to optimize for. Whatever you chose, make sure you write a good comment that the owner of the blog is not going to think is spam. Don’t just post a link to your website or say “nice post.” Actually write something about the article and maybe communicate a similar experience. Questions are also a great way to communicate with another blogger. This method wont drive huge amounts of traffic but you will be sure to have a few clicks from curious people.
3.) Forum Posts:
A great way to promote your website is on a forum. Go out and find a forum that is industry specific, create a profile and start communicating. Most forums let you have a signature where you can include a link to your website, blog or something you like. You can also promote your pages through forum posts. Ask people questions, promote your work or find a new strategic alliance with someone in your industry. Forums are great for all of this.
Probably the easiest way to promote your website is through writing blog articles about your products and services. Today, most companies have a blog to interact with their customers, communicate their strategies and drive traffic to their website. Include links to different pages on your website throughout your articles. Remember, they don’t have to be long and they don’t have to be print quality. Just get in there and write about something in your industry and include a link to your website. You may be surprised who reads it!
5.) Banner Ads:
There are thousands of websites that will sell you banner ads that link to your website. Here you can promote special offers, your products or services. Create an attractive banner on a high traffic website is a great way to drive new visitors to your website.
Each method here for promoting your website will get you a different kind of visitor. Whether you find someone looking for your products or services, someone who has or hasn’t been on your site before or even someone who will help you learn about your web design. They are all great! You will be able to go through you analytics and learn from each one of your visitors. Did they bounce? Did they visit multiple pages? Did they visit your contact page? All of this information is invaluable as you will find out which type of promotion works best.
Like I said prior, there are hundreds of ways to drive more visitors to your website.
Posting links on social networking sites, social bookmarking sites, sending email blasts, posting your website on your building and other marketing pieces, hiring a SEO Company and paying for clicks through AdSense are a few more ideas. The important thing is to keep trying. Always promote your website through print, other online properties, social networking, emails and more. The more you focus on promoting your website the more visitors you will ultimately receive. Just remember to keep in mind the traffic you are targeting. Each visitor is a little different and has a different reason for coming to your website. Make sure you are promoting the right pages with appropriate links and are driving traffic from different mediums to different pages on your website.